Curtis Associates Case Studies

Market Research

• Introducing New University Degree Courses
• Using Market Research to Improve Customer Retention
• Understanding how Students Choose their Accommodation
• Mystery Shopping – Service Comparisons Using Market Research
• User Testing Using Market Research Techniques
• Customer Satisfaction Measurement Using Market Research
• Modelling the Demand for Masters Degrees
• Getting Maximum Benefit From Your University Accommodation Survey
• The Provision of World Class University Sports Facilities

Database Management

• Uncovering Sales Potential Using Database Management
• Market Sizing Using Database Management
• Growing New Markets Using Database Management Techniques

Business Development

• Business Development: Attitudes to Different Pricing Models
• Business Development Through Reactivating Lost Customers
• Benchmarking as a Part of Business Development
• Business Development into New Markets
• Business Development by Consolidating Customer Services
• Understanding the Dynamics of your Business

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